KF – The Swedish Cooperative Union, is a federation of 41 consumer cooperative societies in Sweden, with over 3 million individual members. KF is the parent company of KF Group where Coop’s grocery retail trade constitutes its core business, accounting for 21.5 percent of the entire Swedish grocery retail sector. The KF Group is also home to a number of companies within different business sectors.
The visual concept was created to highlight the wide range of products sold by all the different companies within the KF Group. The images were used in printed material, on posters and internet.
Art director Petter Paulin
Photographer Erik Hagman